I'm Hayoon Lee, a Melbourne-based content creator. I combine content strategy, photography and short-form video to create authentic stories that strengthen brands.
I'm Hayoon Lee, a Melbourne-based content creator. I combine content strategy, photography and short-form video to create authentic stories that strengthen brands.
I've worked across hospitality, fashion and lifestyle brands—creating content, collaborating with creators and managing social media from concept to delivery.
I've worked across hospitality, fashion and lifestyle brands—creating content, collaborating with creators and managing social media from concept to delivery.
Outside of work, you'll usually find me exploring Melbourne's cafés, fashion stores and creative spaces. My best ideas come from observing how great brands connect with people.
Outside of work, you'll usually find me exploring Melbourne's cafés, fashion stores and creative spaces. My best ideas come from observing how great brands connect with people.
my experience
Billy's Central
Marketing & Content Consultant (Freelance)
Developing content strategy, producing social-first content and managing influencer collaborations to grow brand awareness.
2026 - now
Billy's Central
Marketing & Content Consultant (Freelance)
2026 - now
Miracle Ventures Group Pty Ltd
Marketing Manager
Led multi-brand content marketing, social media strategy and creative production across Melbourne hospitality brands.
2025 - 2026
Miracle Ventures Group Pty Ltd
Marketing Manager
2025 - 2026
Artbyhayoon
Content Creator
Creating lifestyle, food and travel content while collaborating with brands on authentic social campaigns.
2024 - now
Artbyhayoon
Content Creator
2024 - now
Artbyhayoon
Content Creator
Creating lifestyle, food and travel content while collaborating with brands on authentic social campaigns.
2024 - now
